Why should agri-food companies invest in web marketing strategies?
The current phase is characterized by the coexistence of contradictory phenomena: the globalization of consumption and the defense of typical products; the search for low cost and differentiation; the concentration of large-scale distribution and e-commerce ; the extreme industrialization of the agricultural sector (with chemistry supported by biotechnology) and the development of organic farming.All these trends demonstrate that the mexico telegram data competitiveness of the agri-food sector is very high and that the industries that are part of it must be at the forefront and increasingly use technological tools (including marketing) to enhance their product and keep it at the top of the market and consumer preferences.
This should not be surprising especially if you consider that the Italian food market is known throughout the world for its high levels of quality. Therefore, promoting your own agri-food products can prove not only an advantage for the local territory, but also a way to extend your business abroad.
One of the most important sectors of the Italian economy is certainly the agri-food sector, which also determines the success of Made in Italy abroad. But agri-food companies, especially when they are not multinationals, cannot aim (not immediately) at international markets. It is therefore preferable to carve out a smaller portion of the market on a national scale. And over time, based on the results obtained, think about expanding your business on a larger scale.
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