What is the standard process of inbound marketing?
Instead of chasing customers with advertising and constant discounts, Inbound Marketing helps businesses create natural attraction, turning customers from strangers into buyers, and then into brand loyalists. All take place according to a clear strategic process, including 4 important steps.
What is the standard process of inbound marketing?
What is the standard process of inbound marketing?
Step 1: Attract
Imagine you’re looking for a good pair of running shoes. You don’t like the “Buy Now” ads that pop up all over your screen, but if you stumble across an article on “How to Choose the Right Running Shoes for Your Foot Type ,” you’ll feel more confident and more likely to click uruguay number data through to see the product.
At this step, businesses need to appear at the right time and place when customers search for information. Some effective ways to attract customers:
Write blogs, create videos, ebooks, and useful infographics to help customers gain more knowledge before making a purchase decision.
SEO (search engine optimization) to make your articles and videos appear easily on Google when customers search.
Social media like Facebook, TikTok, Instagram to share content and attract interactions.
Where and when to start? When businesses want to attract new customers, especially those who are new to the brand.
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