Only the most specific characteristics of the store
The other data and attribution models for this information can be found in the Google Merchant Center help center . This data must be sent in an XML file, which is a format that can be created from an Excel spreadsheet, for example. The information needs to be updated within a maximum of 30 days. What are the benefits of Google Shopping for companies? To understand how retailers can bill more using this advertising platform, let's briefly delve into the advantages. For that, we selectedbenefits of Google Shopping for you to look at: 1. Greater traffic in the virtual store Since Google Shopping results are the first to be displayed in search results, it is natural that they attract greater interest from the public.The click-through rate tends to be higher than that of text ads. Users Bahamas WhatsApp Number have access, right off the bat, to data with prices and images of the product, two of the factors that weigh the most when choosing what to click on and buy. 2. Top Qualified Leads People who search for a product on Google and analyze the options that Shopping promotes are because they are already in more advanced practices of the sales funnel . In this phase, they need little information to continue with the intention to buy. For example, the consumer who searches for “digital camera” has, at a minimum, a purchasing interest, right.
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By having access to the price, photo, store, quotas and even the evaluations of other customers, they will be able to decide whether or not the product corresponds to their expectations. And that brings us to the next benefit: 3. More conversions Sales will be greater because the visitors who come to your store, through Google Shopping, will already be at an even more advanced stage compared to when they started the search a few seconds or minutes before. That's because you've already filtered and considered the conditions of the product. Therefore, the consumer will be much closer to converting that desire into a purchase. Only the most specific characteristics of the store, such as the usability of the site, payment methods and check-out steps can make it difficult to acquire new customers.
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