The key change is certainly the

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Introduction of generative AI, which facilitates the creation of materials used in advertising campaigns. Thanks to this, we can, for eample, create video creations based on content provided by the user . AI is also used in Performance Ma campaigns, which now allow you to use the content on your website to automatically create ads on the search network. In , almost every month there were smaller or larger modifications and improvements aimed at increasing the effectiveness of this type of campaigns. Artificial Intelligence is also used by Google when setting bids and selecting the appropriate audience for your ads. According to Google, an advertising campaign using AI is able to achieve on average  more conversions .


contact harbingers New in Google Ads in  – Demand Generation and Video View What's new in Google Ads in  is not limited only to the broader use of artificial intelligence. Two completely new types of advertising campaigns have also been introduced: Demand Gen Singapore Mobile Number List Video View Demand Gen – a new type of campaign powered by artificial intelligence Google's new Demand Gen ads bear significant similarities to Discovery ads. Both campaigns reach new audiences on platforms such as Gmail, YouTube and Google Discovery. Both types of campaigns enable the use of visually attractive advertising creations that resemble popular formats known from social advertising.





What's new with Demand GenIncreased reach on YouTube thanks to the ability to place ads in both in-stream and Shorts formats. This additional combination of short and long video ads significantly epands the reach of YouTube campaigns - especially campaigns based on Shorts, which saw an increase in views of over  compared to  . Therefore, it is a large and increasingly important "piece of the cake", and the campaigns themselves are still not used on a mass scale, which further increases their attractiveness by enabling more interactions with smaller budgets. Additionally, Demand Gen campaigns offer more video ad formats available. Google has introduced a new ad preview specifically for these .