Introducing points to note when doing SEO

akhipakhi090807

The Pigeon Update was an update that was applied only to English-speaking countries on July 24, 2014, and had a significant impact on rankings in organic and local search results. Local search results are search results based on location information that are displayed separately from regular search results . This applies to search terms where location is important, such as "restaurant" and "hospital." Previously, local search and regular search had separate algorithms, but the Pigeon update has unified them. Let's explain in detail what changes have been made. Pigeon update changes Regular search and display of 7 packs First, the integration of the local search algorithm has made it easier for portal site directory pages to be evaluated in regular search results. As a result, when searching for things like  pages that list portal sites corresponding to each search keyword are now often displayed at the top, rather than individual store websites.


On the other hand, Google's local search results originally had Oman Phone Number Data seven slots (from A to G) called 7 packs, but due to the Pigeon update, those slots disappeared or were reduced to three slots. . It can be said that this update had a significant impact on the number of accesses to the site because the displayed frame was reduced. Distance/location ranking factors Traditional local search results are ambiguous in terms of the scope of the search query. The reason is that the scope varies depending on the searcher's intent, and it was not possible to express it in detail. However, with the Pigeon update, search queries that refer to subtle differences in areas such as "Ikebukuro" and "Toshima Ward" can now be analyzed in more detail.




Differences from Venice Update Venice Update and Pigeon Update Since the Pigeon Update is aimed at improving the quality of search results related to local information, it may be confused with the contents of the Venice Update. The Venice Update is simply an algorithm update to display search results that match the searcher's location information. For example, if a searcher is looking for a restaurant in Shinjuku and uses the keyword "restaurant" without specifying the region, such as "Shinjuku restaurant," restaurants in the Shinjuku area will be displayed in the search results. With the spread of smartphones, there are more opportunities to search outdoors, so the importance of user location information in search results has increased. Actual examples/industries where ranking declines occurred The Pigeon Update has been implemented, and it has been reported that the following changes have actually occurred in the United States.