The tourism sector has suffered

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What were the biggest difficulties encountered by e-commerce? One of the problems that e-commerce had in common during the pandemic was that relating to the safety of staff: especially those who work, perhaps in close contact with each other, inside the warehouses, risked contagion. Furthermore, shipping workers also had to keep their distance from customers. For this reason, "contactless delivery" was established, through which orders were left on the door, without the need for a signature. Another problem that has arisen in this period has affected logistics. Those who work in this area have had to face an increasingly growing and pressing demand in the space of just a few days. This inevitably resulted in delivery delays, which caused numerous customer service requests. And the situation in Italy? In March, an increase in internet traffic of 60% was recorded: this was due to the need to find information on Covid-19, but also to the greater hourly availability of people, stuck at home.

Visits increased especially for large-scale distribution sites (an increase of as much as 250%!) and food delivery sites. This graph, provided by Casaleggio Associati, shows the increase in desktop and mobile traffic for large-scale distribution sites over the months. From top to bottom, we indicate the comparison between the January data with that of December; February data with January data; an hour of March compared to January and, finally, a week of March Agent Email List compared to January.  a notable decrease in visits and contacts since the beginning, as demonstrated by the following Analytics traffic, which refers to the traffic of a travel agency website. Before the arrival of Covid-19, the site performed well; starting from March, it lost 79% of visits compared to previous months, despite the fact that its positioning on search engines remained practically unchanged. Among the 58 online companies interviewed by Casaleggio Associati, 54% saw their turnover decrease due to the Coronavirus.





Only increased it. It is essential to underline, however, that while those who lost their turnover halved it, those who increased it achieved unimaginable growth peaks. We are talking about a +96% of orders for those operating in the online entertainment or training sector and a +300% for online grocery stores. What were the best-selling products? Generally speaking, we are talking about basic necessities: pasta andlong-life items. Secondly, protective and sanitizing equipment, such as hand sanitizers. Even in Italy, the need for more efficient logistics has arisen: to deal with the numerous requests, some online companies have decided to limit sales to well-defined areas or to the most fragile categories of people. Others have instead opted for the creation of actual virtual queues, like in physical stores. As regards shipments, it was necessary to evaluate a new mapping of the territories served: many transport companies - including Bartolini.