It also depends on your target audience

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Once you have successfully added subscribers to your email list you need to get them to open your email and then click on what your email has to offer. That said it’s hard to know what a good email open rate is, the industry average open rate, and how to optimize your email marketing campaigns to achieve the highest open rates possible. In this article we’ll answer the question What is a good open rate for email and give you some email marketing strategy tips to help you get the most out of your email marketing efforts. What is Email Open Rate? Email open rate is a percentage metric that shows the unique number of times an email was opened. It shows the number of people who opened an email, calculated by dividing the total number of emails opened by the total number of email recipients, multiplied by the total number of email recipients.

Email Open Rate Examples Emails Opened Emails Sent Emails Open Rate Emails Opened Emails Sent Emails Email Open Rates What Is a Good Email Open Rate A good email open rate depends on your industry. So a good open rate is anything that is competitive with your industry benchmark.  because there are many different reasons why people open and click on emails. For example when we consider email open rates for consulting or financial Email Marketing List services business types industry benchmarks are. That’s near the low end of industry email open rates. Faith-based organizations on the other hand have much higher open rates. Optimum email open rates are approx. This may be because people interact with these organizations on a more personal level.




That why it  important to research your industry email marketing benchmarks before launching an email marketing campaign. This allows you to set achievable monitor campaign effectiveness, determine email open rates that are appropriate for your industry, and continuously improve your email marketing strategy. Email Marketing Metrics and Industry Statistics Here are some of the latest statistics on email marketing responses. Average email open rate Average click rate Average unsubscribe rate Average bounce rate Why tracking email open rates is important If your email subscribers don’t open your emails you have no chance of convincing them to take profitable action.