What are the types of planograms

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Therefore, the layout plans differ according to the retailer, and this is what you should pay attention to. When using a planogram. ? There are six types of layouts that can be used for product placement, which are as follows: 1- Horizontal product placement In this type, the retailer places the products side by side horizontally, which helps customers find similar products from the same or another brand. 2- Vertical product placement This product display strategy has the retailer displaying products from different brands and at different levels of shelves. 3- Place the block on product mode It is one of the easy and common methods of displaying products, which is based on placing emphasis on product placement, regardless of price or brand.


When a retailer places products of the same category - according to the nature of the products - in one place, this gives the customer comfort and comparison between more than one product. In terms of quality and price to complete the phone number database purchase. For example, a retailer places all brands of soft drinks next to each other in one place so that it is easy for the customer to choose the drink according to his preference. 4- Positioning the product based on the commercial situation The strategic basis of this style is based on the fact that people are involuntarily linked to the brand. Rather, brands have now become a measure of varying social conditions. Therefore, this strategy is concerned with placing well-known brands in a distinguished position - clearly visible - in the retail store.

   


Therefore, we find that prestigious brands are always present in the main locations in stores. If you run a retail store in one of the countries, it is important that you place the brand of a specific product in a location where it is easy to find, as well as making it easier for the retailer to place products from the same brand on it. This shelf. 5- Positioning the product based on market share This is one of the most effective and popular strategies in product placement, as merchants place products according to market share, meaning the revenues generated from a specific product. If you run a store for sale, and the demand for a specific product is high, and then this product causes an increase in revenues, then without a doubt You will place it on the main site. 6- Positioning the product based on margin.