Mobile App Retention and Churn As you just

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to be taken with a grain of salt. For example, lookat the top categories on the list. Those apps (such as communication apps)likely come pre-loaded on all Android devices. But aside from that, this listis a good indication of what types of apps Android users have downloaded (appslike WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder). However, justbecause an app has been installed on a device, it doesn’t mean that it’s beingused. We’ll discuss this concept in greater depth as we look at mobile appusage statistics. Mobile App Usage Now that you’ve seen how users across theworld download apps, it’s time to analyze how people are using mobile apps. Theaverage smartphone user spends 3 hours and 10 minutes each day using theirdevice. About 2

hours and 51 minutes of this time is spent on apps(apps account for roughly 90% of smartphone usage). Research shows that thereare 80+ apps installed on the average smartphone. But with that said, peoplearen’t using all of those apps. mobile app usage The average person Japan WhatsApp Number List  uses 9mobile apps per day and 30 apps per month. If the average smartphone user has80 apps on their phone, this means that more than 62% of those apps don’t getused every month. What does this mean? It’s simple. People are downloading appsand not using them. In fact, 25% of apps are used only once after beingdownloaded, and then never used again. We’ll dive deeper into app usagestatistics as we continue through this guide.

learned, app usage is not guaranteed after adownload. Some of you might be aware of this if your app has already beenbrought to market. You may have had an initial surge in terms of the number ofdownloads, but you’re struggling to make money because people just aren’t usingthe app. It’s a common problem that I see when I’m consulting with app owners.But how do you know if this is happening to you? The best way to measure thisis with retention and churn. mobile appretention and churn