Generally speaking, the answers given by everyone are actually similar.

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Comparing the membership payment rate of overseas music platforms such as Spotify, which is as high as about , the relevant data of Tencent Music and NetEase Cloud Music are  and  respectively. h From this point of view, even if the music membership price increase strategy continues for a while, there is still room for growth. However, objectively speaking, at this time of consumption downgrade, price increases will indeed bring a certain burden to users. QQ Music’s price increase this time has attracted a lot of criticism on hot searches. For platforms, word-of-mouth risks are also real.


The price reduction strategy adopted by NetEase Cloud Music should also take into account the overall consumer trend. Just recently, the self-media celebrity Jiubian observed everyone's expectations for and found that there is almost no objec Armenia WhatsApp Number tion that next year will be more difficult. This is the first time I have encountered this situation since I can remember. In fact, the success of price reduction strategies in the real economy provides some reference. Whether it is Luckin and Cooldy’s siege on Starbucks, or the rise of Mixue Ice City, and Zhong Xuegao becoming an ice cream assassin, these are all very typical examples.





With low price as its main label, Mixue Bingcheng stands out in the red sea and becomes the fifth largest fast-moving consumer food company sweeping the world. The revelation of Snow King is simple the low-price strategy really works. Ding Lei, as an angel investor in Pinduoduo, naturally knows this. Of course, the specific effect of membership price reduction has yet to be verified by facts. Secondly, compared with the current economic accounts, NetEase Cloud Music wants to calculate the demographic accounts of young people. Of course, music platforms have begun to toss membership prices, and there is another important short-term factor saying goodbye to dependence on live broadcasts. With the decline in live broadcast business data in recent quarters, how can cash flow be repaired?