|
Traditional prospecting levers no longer work You see it on the faces of your salespeople the prospecting methods they use are no longer as effective as before. I was recently talking with a marketing manager who told me that salespeople in her BB company made an average of calls per day. When I asked him how things were going for them, his answer was clear They take rakes! . This discussion perfectly illustrates the difficulties that BB salespeople encounter today the decisionmaker no longer wants to talk to them.
BB lead generation stats The BB decisionmaker has all the information just a click away Mexico Phone Number Data to carry out their purchasing considerations at their own pace. He no longer accepts being interrupted in his day by a salesperson, unless the latter, by complete chance, happens at the precise moment when the decisionmaker has an urgent need. As we will see in this guide, a lead generation strategy helps reduce the element of chance in commercial prospecting. .
The BB decision maker expects something else from you than you sell Lets be honest the decisionmaker is overdemanded in BB and hes fed up! increasingly autonomous buyer in BB lead generation of BB decisionmakers prefer to do without contact with a salesperson in their purchasing journey. This statistic dates from a few months ago, it is clear that the trend is continually increasing with new technologies such as Chatbot or Artificial Intelligence. The decision maker no longer expects you to sell your offers.
|
|