Why does the rating on the cards not grow, and the number of reviews increases?

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Every year people become more demanding and do not easily trust advertising. Each recommendation of a blogger or a well-known person is perceived as a call for a purchase, and few people believe in the sincerity of such content.
Perhaps that is why in 2023, reviews on the Internet took the first place in terms of buyer confidence, ahead of expert reviews and recommendations of friends. At the same time, more than half of users study reviews about goods and services on the Internet every time they plan to buy something.
And one of the main channels of feedback about business is online cards. Many companies actively promote their products on their cards, motivating customers to share their opinions and even buying paid reviews. But here's the shopify website design  problem - the number of reviews increases, but the rating on the maps does not grow.
We understand how the card algorithms are arranged, and why one review can be more valuable than ten, along with the Revvy team.
What is a rating on Yandex Maps, and how does it affect the business?
Rating on Yandex.Cars is an assessment of the quality of the company's work, which consists of many factors: the number of reviews, user rating, geotargeting, the correct filling of the organization's card and so on.
Why does the rating on the cards not grow, and the number of reviews increases?
Rating is the level of trust and customer satisfaction, as well as a tool that helps in the competition with other companies. For example, a girl chooses a manicure studio within her residential complex. Among the two salons with the same prices, it is likely to choose the one whose rating is higher. This rule works for any local business: from restaurants and fitness studios to dentistry and car services.
In addition, users can use filters to search - you can request establishments with a rating of not lower than a certain mark. Then, if your company’s rating is lower, the potential buyer will not see it among the recommendations.
Why does the rating on the cards not grow, and the number of reviews increases?
What does the rating on Yandex Maps depend on?
1. Quantity and quality of reviews




Yandex algorithms compare companies that belong to the same category. For example, a restaurant with a restaurant, in flower shops among themselves. In addition, for the competition to be fair, new companies can not immediately earn a rating above the rating of 4.3. To do this, they need to get five excellent ratings, and then develop the account and increase the rating.
Reviews also have different weights, which depends on the status of the user and its activity. Yandex Maps take into account two factors:

    Avertlessness. Whether a particular user left the estimating previously, how many of them there were, how long he does it. The higher the values, the greater the weight of the estimate.
    Insputability. For example, in most cases, a person put the company 5 points. If he evaluated the services by 3, then something clearly upset him. In this case, the assessment will affect the rating of the institution more.

Periodically, Yandex asks users to compare two similar companies to which they applied. According to the results of the comparison, changes to the rating are also made.