If transparency is one of the founding values of the

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For this reason, the narrative must contain the idea of a society made up of people . Many brands have grasped the importance of this aspect, and it is increasingly common to find presentation videos in corporate communication channels . A video is able to arouse curiosity and capture the attention of those who have arrived on the site, on the blog or on a Facebook Fan Page because it allows them to get an idea of what interests them in a quick, intuitive and  why not ?  fun. Case study of success Your brand must present itself with original and captivating content, and case studies are concrete evidence of your modus operandi .

It's worth investing. Presenting your successes improves the Best gps tracker service provider in Bangladesh target's sentiment towards the message, and enhances the company's expertise . How to work? These four points should never be missing from the presentation of your case study The background. The target. The solution studied. The methodology. The result achieved. This process can go beyond company boundaries and embrace an inbound marketing logic to interest the public and provide useful, not just selfreferential, content . One of the best examples is Think With Google, a crucial resource for marketers, and the Winning the Zero Moment of Truth eBook . Governance and organization company mission  if you haven't thought about it I advise you not to neglect this aspect  you must allow you to know the profile and experience of those who expose themselves firsthand.




Never forget to include a section with the profiles of the managers of the company divisions. The cards could contain a photograph of the person, the position held, personal career path and professional experiences. Furthermore, exposing one's governance rules brings one closer to the company culture and helps to convey an image of solidity , experience and reliability. Download the personal branding canvas Social balance sheet You are making a big mistake if you think that, in today's market landscape, issues related to Corporate Social Responsibility play a secondary role. Or in any case that they are only a necessary corollary to the company's core business . Try to draw up, every six months or annually, a social balance sheet document that demonstrates the ethical role of the brand in favor of society.