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How to use Core Model in blogging In the PDF distributed by Futura there are examples for different types of social networks. I haven't had the opportunity to work on a case dedicated to blogging , I discovered this model last night. However, I believe that the path is already clarified by the items indicated in the model. Users, study and definition of the target The people who come and follow the blog could be potential customers to be intercepted with the articles just as the Inbound Marketing perspective suggests , loyal customers who return to the blog to read news and insights. Goals to achieve with the blog What are the objectives of the blog ? Do you want to increase direct sales of a good or service? Do you want to do lead generation or position your brand for certain values? Do you want to create a community around your brand? There is a dedicated voice use it! Organize content incoming How do people come to your blog? There are several sources, a good knowledge of Google Analytics doesn't hurt search engines, social networks, direct visits.

Here you have to put all the sources of your blog I would order 10 best gps tracker services in Bangladesh them based on Google Analytics data. Organize content outgoing Here you must list all the sources that allow you to achieve the set objectives. Any examples? Company blog, landing page , squeeze page, ecommerce, social. Then there is the central part, the one dedicated to core contents  the contents that respond to needs and allow you to achieve objectives. How do I define this content? by SEO tools for copywriters what people search for on Google and the observation of communities on the internet. It must follow the needs of the reader He must understand his needs , the topics he addresses in the forums, the questions he asks industry experts on a social network like Facebook.




And it must propose useful answers, capable of generating value through articles designed to become intermediaries for achieving marketing objectives. What would I do? I would add a note for metagoals , what I call intermediate goals in the book. I'll give an example to explain my point of view. People find me through search engines, read my articles and reach my landing pages . But to improve my ranking on Google I need to optimize, and above all I need quality incoming links backlinks . So I can create posts not linked to a direct objective, but to a metaobjective. It could also be useful to include a box linked to KPIs and performance indices.