The importance of a website in the marketing

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The industrys operating standards are safeguarded by the Code of Professional Ethics, which eplicitly prohibits advertising legal services. So how can you promote your law firm without risking breaking the rules enforced by the Ethics and Professional Conduct Committee? You will learn about it in this article. Legal marketing  how to promote your law firm? Marketing for law firms and professional ethics As I have already mentioned, the standards in the legal industry are defined by the Code of Professional Ethics. It prohibits the use of marketing practices, such as advertising your law firm as the best in the city, showing the effectiveness of the cases handled, or providing a guarantee of winning.


However, lawyers have the right to provide information about their profession, the Europe Cell Phone Number List specialization of the law firm and to share their legal knowledge . And it is this last aspect that is crucial in legal marketing. Building the image of a specialist in a given field of law or sharing knowledge is the basis for informing about the reliability and professionalism of a given law firm.  of legal services In the case of online activities, the website is the first contact between a potential client and the law firm. For this reason, you should take care of this aspect of your image from the very beginning. First of all, before starting to build a website, it is worth asking yourself two most important questions what is the purpose of the law firms activity and who is our target group ?





Only on this basis should an outline of the future website be created. The website of a law firm specializing in conducting legal activities for companies will look completely different from that of one dealing with family matters, e.g. divorces or transfer of inheritance. What all these websites should have in common is, above all, the transparency of the website , its readability , professionalism and an easy way for the client to contact the law firm . The easier and faster a user can find what he or she is looking for on the website, the greater the probability that he or she will choose this particular law firm.