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Learn how to optimize your website's SEO by understanding the concepts of keyword frequency, density, prominence, and proximity, and discover how to incorporate keywords effectively. Smiling woman with glasses and long hair on white background Kayla Johansen Digital Marketing Specialist Author block right corner shape4 mins. read What are keyword density, prominence and proximity? Keyword density, prominence, and proximity are SEO terms that describe the number of occurrences of a keyword and its location on a page.
They play an important role in signaling to users and search engines what your page is about, which impacts its ranking. Keywords are one of the most well-known and discussed SEO ranking factors , and for good reason. They form the basis of your SEO strategy and are an essential signal to Australia Phone Number Data Google as to the relevance of your page to the searcher. While researching the best ways to incorporate keywords into your pages, you may have heard a few terms floating around: Keyword frequency Keyword density Keyword highlighting Keyword Proximity Don't know what all these terms mean.
We help you see clearly! Read on for an easy-to-understand explanation of keyword density, prominence, and proximity. What is keyword frequency? Keyword frequency is the number of times your target keyword appears on the page. If you want your keyword to appear often enough that search engines can determine that your content is relevant to the search term, you need to avoid keyword stuffing . Keyword stuffing is a questionable SEO tactic that involves stuffing the page with as many keywords as possible, even if it doesn't make sense in context.
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