These two features have been designed to make

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Why Spotify’s New Design Matters to Marketers Cecília Cury Cecília Cury Mar 17, 23 | 5 min read ✓ Human crafted content spotify new design Need content for your business? Find top writers on WriterAccess! Try for free Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and have very interesting strategies to engage users who only use the music app to, well, listen to music.


One thing we can say is that the redesign aims to create a more personalized and engaging experience for users, taking the focus on discovering new music to the next level and offering a new way for users to find and share music, interact with France Phone Number Data artists, and connect with other music lovers. But what does that say to marketers and companies? Well, I’ve taken a closer look at these changes and identified three key points for marketers and companies to be aware of. Check it out: Keep both eyes on the market Spotify has been showing the path it wants to follow for some years now, investing more and more in the design and storytelling of Spotify Wrapped (and promoting a viral effect every year, with new data and lots of interactivity), in expanding the podcast space.




In adding audiobooks onto the platform and, more recently, showing short videos of the songs while they’re playing. But some of the most significant changes announced this month are the addition of a “Discover” tab, which has already appeared on the user’s homescreen with some personalized music recommendations based on their preferences, and the “What’s New” feed, which shows the latest releases from artists and podcasts that users follow.  it easier for users to find new music, artists, and content that they might be interested in, based on their friends’ interests and the users’ listening history. Seems familiar, doesn’t it? For me, this social aspect is reminiscent of TikTok, where users can discover new content based on what their friends and influencers are sharing.