Among Kuaishou’s local lifestyle

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The algorithm mechanism of the short video platform determines that the strategy of hot products is the main strategy. For this reason, many brands’ cost-effective items have become powerful tools for acquiring customers—just one Mixue Ice City “Snow King Sundae -time Card” acquired , new customers during the Spring Festival. Another data is user portrait and consumption power level.  buyers, small town users account for over %, and “small town ladies” account for nearly %. From the perspective of payment

GMV, "hometown landlords" are approximately Afghanistan WhatsApp Number times equal to "urban white-collar workers", and their purchasing power is obviously stronger. Thishows that the users of Douyin and Kuaishou do not overlap highly with this group of people. Consumption at the tourism level is also representative. For example, in Kaifeng, Henan, Qingming Shangheyuan received nearly , regular orders during the Spring Festival, % of which were first-time purchases. There can be two explanations here. The first is that Lao Tie went to Qingming Riverside Garden for the first time through Kuaishou; the second is that Laotie used Kuaishou as a ticket purchase channel for the first time when he went to Qingming Riverside Garden. No matter which





one, it will have a positive impact on local cultural tourism and Kuaishou’s local life business. After Kuaishou’s e-commerce business was surpassed by Douyin, someone once told Lujiu Business Review that Kuaishou is now in a “Buddha-like” state as a whole. The reason is that all businesses are “following the footsteps” of Douyin and completely following Douyin’s footsteps.